Attribution you can defend
Platform-reported and analytics-reported figures shown side by side, with the gap explained.
Platform-reported vs analytics-reported, side by side
For marketing leaders
Find the channel that actually moved.
Separate efficiency from volume, creative fatigue from demand, and see which spend produced revenue rather than clicks — across every platform at once.
Executive briefing · marketingtoday
- Meta prospecting CPM rose 31% while CTR held — creative fatigue, not demand.
- Paid search CPA fell 14% at flat volume; the gain sits in two branded campaigns.
- LinkedIn engagement is up 22% but is not producing qualified pipeline yet.
Every figure cites its source, account and date range.
What gets in the way
The daily friction this removes.
01
Each ad platform claims the same conversion, so the totals never add up.
02
Performance drops and it takes days to tell whether it is creative, audience or market.
03
Reporting eats the time that should go to optimization.
How it works for you
Your sources in. Your decisions out.
Auli
Cross-channel view
Every platform normalized into one comparable picture.
Creative diagnostics
Fatigue, frequency and CTR decay called out early.
Cross-channel view
Every platform normalized into one comparable picture.
Creative diagnostics
Fatigue, frequency and CTR decay called out early.
Cross-channel view
Every platform normalized into one comparable picture.
Creative diagnostics
Fatigue, frequency and CTR decay called out early.
Budget guidance
Where the next dollar earns the most, with the math shown.
Built for marketing
The capabilities that matter to this role.
Fatigue detection
CPM up while CTR holds means creative, not demand. Auli says which.
Channel payback
Spend followed through to pipeline and revenue, not to last-click.
Weekly reporting, gone
The recurring deck assembles itself, with commentary already written.
PDF + CSV · commentary written for you
Ask Auli
Questions this role asks every week.
- Which campaign drove the change in CAC last week?
- Is this drop creative fatigue or falling demand?
- If I move 10% of budget, where should it go?
Outcomes
- −12 hrs
- of reporting saved weekly
- −9.4%
- blended CAC in one quarter
- 72 hrs
- earlier fatigue detection
“It told us CPM was up while CTR held. That one sentence saved a month of spend.”
What teams say
Reviewed by the people who own the number.
Verified review · G2
“We stopped arguing about which system was right and started making the call in the same meeting. The daily briefing is the first thing I read.”
Elif Karaca
VP Growth · NORTHBEAM
Find the channel that actually moved.
Connect your first source and get the marketing view in under two minutes. Free to start, no credit card.